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How to Select a Good Trademark

A trademark is among the most valuable assets a company can have. A strong trademark will set a company apart from the competition. A bad trademark might lead to legal issues and make your marketing activities less effective. The guidelines below can assist you in choosing a good trademark.
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Some recent developments inside the law pertaining to the use of rival terms for search engine marketing are discussed here.
  • 1
    Know Your Purpose

    With regards to how much (or how little) protection trademark law provides for your chosen phrase (or terms), it depends.

  • 2
    Make Sure It’s Unique

    Lawyers who specialise in trademark law can assist in the development of search keywords and in obtaining results of detailed searches.

  • 3
    Know Your Goals

    Plan to franchise or licence your product across the country, you'll need to determine what current trademark rights exist.


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